After an English degree at Oxford University followed by a Masters degree in journalism at the London College of the Arts, Precious began her journalism career at Conde Nast in London. Since then she has worked as a feature writer at the Independent on Sunday and as a Contributing Editor at Elle & Cosmopolitan magazines. Precious  spent 7 years living and working in New York, as a Contributing Editor, interviewing celebrities for both the Financial Times Weekend and the Mail on Sunday.  Her journalism has also been published in the Daily Telegraph, Vogue, New York Magazine and Glamour.


Precious's first book, the memoir “Precious” (titled "Color Blind" in the US,) was published by Bloomsbury in the UK, US , Australia and Germany in 2011. Serial rights were sold in both South Africa and the UK.  USA Today called it "startlingly powerful" and the Boston Globe said it was "shatteringly moving."

brand story consultant

Precious has helped numerous companies unlock their brand's unique voice and shape their marketing and social media campaigns. Clients include American Express, New School University, London Metropolitan University, Uniqlo and Superdrug.  She has also given lectures and talks on storytelling, identity and creativity at universities and companies throughout the world., as well as appearing on Sky News, the BBC's Woman's Hour, Channel 4's Four Thought, Power Breakfast Nairobi, the BBC's Big Questions and BBC London's The Late Show with Joanne Good.


award-nominated writer, editorial consultant and brand storyteller